Search Engine Promotion and Optimization

Search Engine Promotion and Optimization: What it is and why you need to know about it.

First, there are subtle differences between search engine promotion and search engine optimization. Promotion is the act of promoting your site within the search engines, while optimization is the act of creating the proper environment for search engines to crawl your site and rank your site for it's content.

Promotion in many cases is a paid advertisement. Optimization is generally referred to as "organic", or "natural" search engine ranking.

We provide both Natural and Paid solutions for our clients. We're known for our ability to help business gain great natural exposure within the two major search engines, Yahoo! and Google.

Our Search Engine Optimization services include the following:

Content research
Keyword analysis and targeting
Web site optimization
Keyword tracking

When we design a new site, we take these areas of optimization into account and provide the proper formatting of the html, link navigation, and content that provides the search engine crawlers with the optimum environment for analyzing your pages.

We can help you choose important keywords for your business, then we work to make your site show up in the search results for those keywords. This is highly targeted keyword optimization, and

can be very lucrative for the web site business.

Google by the numbers:

Number of items in Google index: More than 6 billion
Number of servers it manages: Between 45,000 and 80,000
Percentage of internet search market in English-speaking world that it owns: 43 per cent
Number of searches in US: 3.5 billion a month
Number of searches by average US Google user: 25 a month
Number of queries per day: 200 million

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